speaker fun

was looking into what sound waves actually look like visually for the hedkandi brief and came across this very interesting video, that has given me a few ideas of my own for the ministry of sound brief.

Hedkandi

Just having a bit of a brainstorm, since Hedkandi isn't really my type of thing I was having a think about the stuff it reminds me of and to be brutally honest I thought of vanity straight away so high glossy reflective packaging first came to mind and it is still possible but I have also been thinking about creating packaging out of the same style as ornate wooden jewelry boxes.

Change of plans

I have been working on the momiji brief but the more I look at it the less I want to do two moving images pieces so I've decided to put the momiji on the shelf for now and work on the Hedkandi brief, looks like its going to be a late night. Also here is a look at layout for the pitch tomorrow.

Shadow Logo

Constructing ministry of sounds logo out of paper is not fun. I had anticipated building a 3d model but could only achieve a cutout in this short space of time. Been playing about with lighting and the shadows to see what I could get out of it Some interesting shots but at this point its not what Im quite after. Going to head to the workshop and cut a proper 3d model from wood. Then the idea is to play around with it before I set it on fire. At the moment that is pretty much a bare standard logo but I want to make it look as slick and as simple as possible. The other idea which I havent quite figured out how to illustrate, is filming empty nightclubs. I want to have these clubs almost feeling like ghost towns where they are stark and gloomy, a place you really wouldnt want to be and then possible have quick flashes of a tv with the ministry of sound logo. Think I want to get the message across that Ministry of Sound TV is the new place to be.

Film4 Idents

Ministry of Sound chillout album

This is one of the few ministry idents I think that are actually done well. The logo was constructed from ice and while being filmed was dropped in slow motion with some stylistic angular shots.

bbc 2 idents

some still images and video of the iconic BBC2 idents

3rd year

I think it's about time i finally update this blog. Started researching Ministry of sound brief for creating a new ident. I've had a few ideas, one of them I hit in the middle of the presentation of the brief to us whenever some one asked if the logo could be taken apart and then the guy replied with a abrupt "no, it's indestructible" after Luke and him attempted to cover up parts of the logo on the projector but not managing to succeed. The question is what do i do with this indestructible logo that I intend to build? I do love the old BBC 2 idents where the metallic 2 is so dominant and simple. I also have a particular love for the slow action shots of different stunts for the film 4 idents. But where am i going with this? does need more development. Other ideas are on hold at the min.